Formate approached us with a clear ambition: to unify the fragmented tools that slow creative teams down. We developed a complete product design system — from information architecture to interaction principles — rooted in the idea of focused, distraction-free creation.

The interface draws from the concept of cognitive clarity, abstracting complexity into a calm, unified workspace. Typography was selected for its readability under sustained focus, while the visual language balances intelligence with approachability — embodied by Mato, the platform's dedicated AI assistant.